What do I need to do after a product category enhancement?

Operational Excellence

Lazada will be enhancing our product category organization in Seller Center to make product listings more searchable by customers. All product categories will be enhanced over the next five months.

Enhancement Schedule

What do I need to do?

  1. Look out for our emails. We will inform you when your category is due to be enhanced.
  2. If it is your category's turn, please log in to Seller Center on the date mentioned in the e-mail to fill in the new mandatory attributes.

What will happen if I don't fill out the new mandatory attributes?

You will not be able to update any content of your SKUs if the new mandatory attributes are not filled.

What will happen when a category is being enhanced?

Each enhancement exercise is expected to take no more than five working days.

Enhancement Timeline

Why are category enhancements necessary?

The enhancements aim to:

  • Give your products more exposure when customers use filters to search for products
  • Improve search / navigation on the website
  • Improve compatibility with other platforms for ease of cross-listing products
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