What is in the Lazada Seller Center?

Operational Excellence

Lazada Seller Center is your partner in managing your online business. Here is an overview of its 7 main parts: 

  1. Dashboard
  2. Your Profile
  3. Products
  4. Orders
  5. Promotions
  6. Finance
  7. Analytics


The Dashboard is where you find your Order Summary, Promotions that you can join, and recent Announcements.

Your Profile

Complete and update your Lazada profile, view commission rates, add new users who can access your shop, and take courses at Lazada University.

Related: How to Add Users in Seller Center


On the Products tab, you can add new items and manage the existing ones that you have uploaded on Lazada.

Related: How to Upload Products Best Practices for Product ImagesFulfillment by Lazada


Here you will find all orders that entered your shop. You can choose the status of the list of orders that you want to view.

Related: How to Prepare Orders | Proper Packaging GuidelinesOrder Volume Limit


Increase your sales in Lazada by joining our campaigns, creating bundles and seller voucher and including your items in sponsored products! Design your own Lazada web page on Store Builder!

Related: How to Join Marketing Campaigns | Benefits of Joining Marketing Campaigns | What is a quantity bundle? | What is the store design?


Under this tab, you can view your account statements and debit/credit for each order fulfilled.

Related: How to View Account Statements Types of Account Statements from Lazada


Grow your business further by studying trends in sales and orders through our Seller Center sales report. More analytics features to launch soon!


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